It's amazing that something can be so strong and yet so lightweight at the same time. And it's exciting to think about what potential applications a fold like this could have -- maybe even helping to imagine a better emergency shelter one day.
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Failure is an option here. If things are not failing, you are not innovating enough. The key is to make your mistakes quickly and cheaply, not slowly and expensively.
Jeff Bezos — Amazon All-Hands Meeting remarks, widely attributed
"CLOSED" is set in high-contrast uppercase, the typographic register of regulation and function, the language of parking signs and warning labels. "Please Call Again" is written in cursive, the register of warmth, of handwritten notes, of the personal. These two modes live on the same piece of plastic, covering the entire emotional project of the American small business: I am a commercial entity that also genuinely likes you.
Colin
The goal was never to deliver a replica, but rather each style's ideal final form: The piece the wartime factory would have made if it hadn't been racing to meet a quota.
Colin Nagy