Spotify realizes this, of course. That's why the company works so hard to promote passive listening. The less listeners care about the specific artists, the more power Spotify has over the industry. That's the number one reason why music feels so stagnant right now. The most powerful company in music wants it that way—and thus encourages passive listening and a world in which songs are generic content.

— Ted Gioia
underscored
@underscored·November 9, 2026