The best hardware companies are ones where the software is so differentiated that the hardware almost doesn't matter, but you need the hardware to run the software. And the worst hardware companies are ones where the hardware is the product, and they're trying to figure out the software later.

Eric Vishria — Invest Like the Best with Patrick O'Shaughnessy

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It's really hard to build and assemble electric motorcycles in New Zealand. Ubco the Tahunger Company, found that out the hard way.

Peter Griffin — The Business of Tech

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Rather than chasing a futuristic look like many EV makers, FTN Motion doubled down on nostalgia and craftsmanship, betting that riders want something that feels like a classic, not a gadget.

The Business of Tech

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