We are what we repeatedly do. Excellence, then, is not an act, but a habit. Yet the most dangerous habit is the habit of certainty — for it closes the very faculties by which excellence is sustained.

Will Durant — The Story of Philosophy

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habit-formationexcellenceepistemology

A personality-driven business is somehow both powerful and fragile at the same time. Witherspoon's whole 'homecoming' narrative is complete PR, in my opinion. She sold control of Hello Sunshine when money was dumb.

Polina Pompliano

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entrepreneurshipmediabrand-building

We do not see things as they are, we see them as we are. And what we are is largely what we have consented to become, through the daily, unremarked choices that accumulate into a character — and finally a fate.

Anaïs Nin — Seduction of the Minotaur

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perceptionself-deceptionidentity