How could we develop a system that produced far more protein per hectare of land at a much lower environmental impact, and can we weave those things together into a business, which is what we have done.
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A trap a lot of these kinds of research labs or hard tech labs fall into is they start with the technology first, build that in a vacuum, and then they try to figure out what use cases to try to fit it into later. Whenever that happens, it always feels like the product isn't quite the right fit.
Stanley Tang
The problem isn't that they lack ideas; it's that they try to prioritize fundamentally different kinds of systems as if they were the same thing. Treating architecturally different products as if they're in the same category makes effective prioritization nearly impossible.
Hamza Farooq
When you build a thing you cannot merely build that thing in isolation, but must repair the world around it, and within it, so that the larger world at that one place becomes more coherent, and more whole.
Christopher Alexander