If you were to put a dollar of gasoline in your car, only around 20 cents of that actually go towards turning the wheels and getting you from A to B. 80% of that is completely wasted as heat and friction and stuff that's actually not serving you or giving you what you need. With electrification, that's basically flipped.
How could we develop a system that produced far more protein per hectare of land at a much lower environmental impact, and can we weave those things together into a business, which is what we have done.
The truth is that conservation works only if it creates income to people living closest to nature. That means we have to make nature not just something to protect, but something to invest in.
And it is kind of a city in a jungle. A city-state home to 6 million people and all kinds of high-tech companies all surrounded by trees and waterways.
All of our stuff, we've got so good at making it, but we're not so good at repairing it. We're not so good at taking care of it. And that is our next big task.
