Boult's core advice is to treat every significant new idea as if it were a venture‑backed startup inside your organisation. That means giving it a dedicated budget, a finite runway, clear deliverables, and hard stage gates where the project must "earn" the right to continue.
I don't want to compete with someone in our audience that is gets to spend 100% of their time on something when we can only spend like 10% of their time on it. Like they're going to smoke us.
4w ago
Underscored — save the words that stop you in your tracks.
