We have a deep commitment to the idea that good things happen to good people, and bad things happen to bad people. So when tragedy strikes someone who doesn't deserve it, it's a challenge to our sense of a just and orderly world. And that's deeply uncomfortable.
People don't change because you implemented new processes. People will act in alignment with what they believe. And so if you want to change their behavior, you have to shift what it is that they believe.
