The foreheads are freezing. The lips are plump. Instagram face has kind of trickled down to the general population. You can get it at your local strip mall, basically anywhere you are in the U.S. and people certainly do.
When I first started in 2016, I really think beauty was about expression and now increasingly it's about optimization. So people have kind of moved from like how do I want to be? How do I want to express myself to how do I fix myself? How do I optimize?