AT&T tried content plus pipes when it bought Time Warner. Verizon tried content plus pipes when it bought AOL and Yahoo, and, hell, AOL tried content plus pipes when it bought Time Warner in the early 2000s. You might notice a trend here — all of those deals ended in disaster.
I coined the term Google Zero a few years ago — that's the idea that Google traffic to websites would fall to zero as the company answered more and more queries directly on the search results page. That's gone from an idea Sundar batted away in previous interviews to something the entire media industry is grappling with.
That's gone from an idea Sundar batted away in previous interviews to something the entire media industry is grappling with. Even the CEOs of major publishers like Condé Nast are now publicly saying they're planning for a world of zero search traffic from now on.
The notion of these symmetries all working together and happy harmony and holding hands and the the studios and the streamers and everybody going forth is great. Maybe I'd love that to be case because I want things to survive. But the history doesn't seem to support that.
4mo ago
Underscored — save the words that stop you in your tracks.
