In 2009, an old man died in a California nursing home. His obituary included not just his given name, but a long list of the pseudonyms he'd been known to use.
It's the nature of business that the eulogy for a chief executive doesn't happen when they die, but when they retire, or in the case of Apple CEO Tim Cook announced that they will step up to the role of executive chairman on September 1st.
1mo ago
Underscored — save the words that stop you in your tracks.
