The creator and influencer economy works very differently than journalism does. If you take a high-level look at the business of most creators, they all kind of look like little ad agencies, doing brand deals and negotiating rates in a way that has always felt incompatible with journalism, at least to me.
It's a place where the financial incentives of the influencer economy crash right into the rigors of traditional journalism — and as regular Decoder listeners know, I have a lot of questions about how those two things work (or don't) in the modern media landscape.
