It's Been a Minute

The influencer era is dead. What's next?

Attention is just like a supply and demand business. At some point, there is going to be too much supply. And so, what we're seeing is a lot of these lifestyle influencers that, you know, 5, 10 years ago would have, you know, you know, with enough consistency, if they post something that looks aspirational and cool enough, people will find their audience. But now that kind of everyone has to be everything to everyone and everyone has to be reaching new For You pages all the time on every single platform, what worked 5 years ago is not working anymore.

TED Radio Hour

The price of creativity

More people than ever creating. More demand for content than ever, yet less support systems than ever. And there's this very acute pressure that every artist and creative person feels right now of like, I feel like I'm falling behind.

Semafor Media

Is Tucker Carlson Running for President? | Semafor Media

Tucker is a savvy media player. He understands how the attention economy works and he knows that it's not necessarily a bad thing for people to speculate about whether you're running for president. It means people pay more attention to the things that you're saying.

Mixed Signals

The Twitch Creators Explaining the News to Gen Z

The instant I saw that a friend of mine was streaming himself eating at Chili's. I knew it would be a cultural touchstone moment that I simply could not pass up on.