The bloggers at the time were people who were building these communities directly with their audience. I'd come from fashion and marketing and I was used to the top-down relationship with the consumer, and it was so exciting to see at the time all these street style women who were building this relationship with their audience and who were essentially the next generation of editors and the next generation of media properties and they just didn't know it yet.
The content that's great that people want can't be monetized so you have to do one and one it'd be a little bit tricky like part of the way our show works is that we're just talking about whatever and and then we'll tell you about Cisco
