The biggest risk to Uber is that we get disrupted by autonomy. Because autonomy is going to lower prices. Lower prices will mean more trips. And if we're not part of that autonomous future, we'll essentially be stuck with an ever-more-expensive human-driven transportation service while our competitors will have cheaper and cheaper autonomous transportation.
The most dangerous thing that could happen to Uber is if one of the AV companies actually decided that they wanted to be a ride-sharing company, that they wanted to own the consumer relationship and own the driver relationship. Because then you'd have a competitor with a superior technology and they decided to go vertical.
The biggest risk to Uber from autonomy is if one of the AV players decides to go it alone and not work with an aggregator like Uber. Because if one of them breaks out and they have, let's say, 30% of the market, and they're keeping that 30% to themselves, well, then we don't have access to 30% of the supply.
For the last several years, we've basically gently ceded market share to the other players in the industry. And I came in and said, that's a no-go. That is unacceptable. We're going to win in the marketplace.
1mo ago
Underscored — save the words that stop you in your tracks.
