Those early mom blogs, the mothers were the main characters. And now with family influencing on Instagram and on YouTube, really the kids became the main character and they became the draw and the mothers kind of faded into the background.
the stars of today are going from making media to making products of their own. Not all of them can do it, so I wanted to know how Raina and Ali help their clients make the jump and what makes them successful at it.
The bloggers at the time were people who were building these communities directly with their audience. I'd come from fashion and marketing and I was used to the top-down relationship with the consumer, and it was so exciting to see at the time all these street style women who were building this relationship with their audience and who were essentially the next generation of editors and the next generation of media properties and they just didn't know it yet.
AI and platform shifts have stolen creator content and decimated artists' reach and revenue streams, and Patreon has made some pretty existential changes to the way it works in response.
The creator and influencer economy works very differently than journalism does. If you take a high-level look at the business of most creators, they all kind of look like little ad agencies, doing brand deals and negotiating rates in a way that has always felt incompatible with journalism, at least to me.
3mo ago
Underscored — save the words that stop you in your tracks.
