Whenever this conversation comes about, the promise of AI, I always go back to the promise of programmatic. How many of you remember when programmatic was a thing? And that was a time when it was all just going to magically happen and it magically still needs people, still has the nuance of brands and the marketplace and all of the things that we do to define our partnerships and what are going to be game changers. I go back to that because I feel like the AI story is the new programmatic story, with the promise of everything just being absolutely automated, and that absolutely did not happen.
1w ago