I was drinking a greens powder and looked up in the corner of the room and I was just like, there's no way I'm keeping this habit past 30 days. Um, so that was sort of the epiphany of, hey, how do I take uh something as robust and comprehensive and make it into a form factor that could build a habit for consumer.
I think peak subscription refers to subscriptions that don't deliver a lot of value because it's so easy I think to sign up for an app or you know a service and then maybe even forget about it and then six months later you look at say I haven't been using this or I haven't been consuming it.
