I feel the word 'creator' was created by the social media companies as a way to trick people into entering an extremely inequitable economic bargain. Basically they promise, 'Hey, Mr. Beast makes a billion dollars. You could be Mr. Beast. Why don't you work for us basically for free for the rest of your life in the hopes that one day, we'll break off a little chunk of ad revenue for you?' Creator is like when Avon or Mary Kay calls you an entrepreneur.
After all, I've been saying for a long time now that the original sin of digital media was Jonah and BuzzFeed betting they could so consistently go viral that platforms like Facebook would pay them for content — the way cable companies pay carriage fees for channels like ESPN. This was the big bet for a lot of companies all chasing BuzzFeed's influence and valuation, and it's mostly all come crashing down.
