Most people think about building a company as, 'I have a product, now I need to go get customers.' Kareem inverts this. He thinks about it as, 'I need to understand a customer so deeply that the product becomes obvious.' The rarest companies are built by people who develop such a profound understanding of a specific human problem that they can't help but solve it.
2w ago
Underscored — save the words that stop you in your tracks.
