The Prof G Pod – Scott Galloway

Meta’s Muse AI Agent Cost $0. What’s the Catch?

Something that Meta has that OpenAI and Anthropic don't have is Meta is a massive advertising business. In the last quarter alone, Meta did $59 billion in advertising revenue. The entire rest of the business did $1.5 billion. Meta is an advertising company.

Founders

#430 How to Write Ads That Sell

To poverty I owe the fact that I never went to college. I spent those four years in the school of experience instead of the school of theory.

Diet TBPN

AMD Advancing AI, Google Q2 Earnings, OpenAI Plans $750B Cloud Spend | Diet TBPN

As someone who has personally spent $500,000 a month plus on Google ads for years, I can tell you with certainty, this revenue growth in search is artificial and extremely unhealthy for Google's business long term.

Diet TBPN

AMD Advancing AI, Google Q2 Earnings, OpenAI Plans $750B Cloud Spend | Diet TBPN

Search volumes are declining as legacy searches being increasingly cannibalized by non-monetized LLM queries. Google's response: manufacture revenue growth via short-sighted, highly extractive customer hostile tactics, i.e. charge advertisers more for lower quality clicks, including clicks they do not want and explicitly do not approve Google to charge them for.

Decoder with Nilay Patel

The CMO is a dying role, says Digitas' Amy Lanzi

Whenever this conversation comes about, the promise of AI, I always go back to the promise of programmatic. How many of you remember when programmatic was a thing? No more people, it was all going to magically— [...] And that was a time when it was all just going to magically happen and it magically still needs people, still has the nuance of brands and the marketplace and all of the things that we do to define our partnerships and what are going to be game changers. I go back to that because I feel like the AI story is the new programmatic story, with the promise of everything just being absolutely automated, and that absolutely did not happen.

Decoder with Nilay Patel

The CMO is a dying role, says Digitas' Amy Lanzi

Whenever this conversation comes about, the promise of AI, I always go back to the promise of programmatic. I go back to that because I feel like the AI story is the new programmatic story, with the promise of everything just being absolutely automated, and that absolutely did not happen.

Decoder with Nilay Patel

The CMO is a dying role, says Digitas' Amy Lanzi

Whenever this conversation comes about, the promise of AI, I always go back to the promise of programmatic. How many of you remember when programmatic was a thing? And that was a time when it was all just going to magically happen and it magically still needs people, still has the nuance of brands and the marketplace and all of the things that we do to define our partnerships and what are going to be game changers. I go back to that because I feel like the AI story is the new programmatic story, with the promise of everything just being absolutely automated, and that absolutely did not happen.

Decoder with Nilay Patel

The CMO is a dying role, says Digitas' Amy Lanzi

Whenever this conversation comes about, the promise of AI, I always go back to the promise of programmatic. How many of you remember when programmatic was a thing? No more people, it was all going to magically— [...] I go back to that because I feel like the AI story is the new programmatic story, with the promise of everything just being absolutely automated, and that absolutely did not happen.

The Prof G Pod

How AI Is Destroying the Advertising Industry | Office Hours

I haven't seen an adman or an adwoman in a board meeting in 20 years. No one gives a what they think. Don Draper has been drawn and quartered.