Decoder with Nilay Patel

The CMO is a dying role, says Digitas' Amy Lanzi

Whenever this conversation comes about, the promise of AI, I always go back to the promise of programmatic. I go back to that because I feel like the AI story is the new programmatic story, with the promise of everything just being absolutely automated, and that absolutely did not happen.

Decoder with Nilay Patel

The CMO is a dying role, says Digitas' Amy Lanzi

Whenever this conversation comes about, the promise of AI, I always go back to the promise of programmatic. How many of you remember when programmatic was a thing? And that was a time when it was all just going to magically happen and it magically still needs people, still has the nuance of brands and the marketplace and all of the things that we do to define our partnerships and what are going to be game changers. I go back to that because I feel like the AI story is the new programmatic story, with the promise of everything just being absolutely automated, and that absolutely did not happen.

Decoder with Nilay Patel

The CMO is a dying role, says Digitas' Amy Lanzi

Whenever this conversation comes about, the promise of AI, I always go back to the promise of programmatic. How many of you remember when programmatic was a thing? No more people, it was all going to magically— [...] I go back to that because I feel like the AI story is the new programmatic story, with the promise of everything just being absolutely automated, and that absolutely did not happen.

Acquired

Ferrari: What happens when you staple a luxury brand to a sports team? (Audio)

Ferrari has the highest ratio of people who know about their products to people who actually own their products of any company in human history.

Fresh Air

Amanda Peet

There are so many people who are older. It's one of the biggest demographics in the country, considerably older than you are. But if you want to live a life, you're gonna be older, even if you're not yet. And like, you're what, in your early 50s? I mean, there's so many people of that age. It's a demographic, you can sell your movies to those people. Why would you? Why would you leave them out?

Freakonomics Radio

667. Here’s Why You Are Constantly Fighting Off Scammers

A ruthless (and ruthlessly efficient) industry is using digital tools to supercharge one of the world's oldest behaviors.