davesee — Underscored

@davesee

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Tag:designClear

fastcompany.com

Mattel has a new custom font, and it's full of playful hidden details - Fast Company

Mattel operates dozens of brands under its corporate umbrella, each with their own visual identity and brand voice. But, until now, Mattel has never had its own proprietary typeface for its overarching brand, instead opting to license multiple existing fonts on a global scale—an endeavor that was not only expensive, but also came at the cost of visual consistency across Mattel’s many product lines. Otis Gibson, founder of the Chicago-based creative agency Gertrude, says his agency was tasked with “putting a lasso” around Mattel’s corporate identity.

3mo ago

iPhone 17 Pro and Pro Max are, technically, the best iPhones Apple has ever made. They’re very well designed too. The change to make the camera plateau span the entire width of the phone is a good one. It looks better, allows a naked iPhone 17 Pro to sit more steadily on a flat surface, and lets one in a case sit on a surface without any wobble at all. Apple even finally added a really fun, bold color — “cosmic orange” — that, surprising no one, seems to be incredibly popular with customers.

3mo ago

fastcompanyme.com

What 11 top designers want to redesign in 2026 - Fast Company Middle East | The future of tech, business and innovation.

As AI capabilities evolve, design is more important than ever. Visual interfaces aren’t going away, and neither is the need to see, shape, and refine ideas as we work. Designers have a rare chance to define the rules and patterns of this new interface era, shaping what work, play, and productivity will look like for decades to come. —Loredana Crisan, Chief Design Officer of Figma

3mo ago

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