As I noted last year, “Siri/Apple Intelligence” is a not a standalone category on the report card. I know Snell is very much trying to keep the number of different categories from inflating, but AI has been the biggest thing in tech for several years running. If it were a standalone category, last year I said I’d have given Apple a D for 2024. This year, I’d have given them an F — an utter, very public failure. (Their AI efforts in 2025 did end on a mildly optimistic note — they cleaned house.)