The future of PR is the founder speaking directly to the audience, and every company that understands this gains what I call 'narrative alpha' — a structural edge in how markets, employees, and regulators perceive them. Most PR is boring, and there's a lot of alpha in being… not boring.
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If you're an intern at company this last summer, you absolutely were using Claude or, you know, chat GPT and just turning it those answers into people, cuz it's better than you at your job. And middle managers were increasingly turning to using AI instead of interns, cuz it does the work and doesn't cry, right? And so, as a result, you saw this loop where nobody was learning the sort of entry skills before.
The Prof G Pod
Podcasting started as a niche-nerd pursuit. Now it's a $9 billion industry. Is that a lot?
Freakonomics Radio
Speed, distribution, brand, a great founding team, and lots of funding—these are all fuel. They get the car moving in the right direction. The four compounding advantages are what it looks like when the car starts rolling downhill on its own.
Dan Hockenmaier