The future of PR is the founder speaking directly to the audience, and every company that understands this gains what I call 'narrative alpha' — a structural edge in how markets, employees, and regulators perceive them. Most PR is boring, and there's a lot of alpha in being… not boring.
Real PR is when a journalist or editor chooses to feature you because your story, expertise, or brand serves their audience. It's about the CPR Method: Credibility, Point of View, and Relevance to stand out in a crowded inbox.
Only write a press release for real news: launches, events, big partnerships, original research, awards, or crisis updates. Structure it like a news story with the key facts—Who, What, When, Where, Why—in the first 1–2 sentences. Avoid the 'look how great I am' trap; it's not an opinion piece or a blog.
4mo ago
Underscored — save the words that stop you in your tracks.
