Decision-making is an under appreciated skill for founders.
There's so much chatter about how to build, how to launch, how to sell, how to test…
All of these activities generate information, but there are few tools for using what you learn to make good decisions about what to do next.
Which is crazy, because that's the whole point of a startup! Do something, learn something, adjust and repeat.
We have created two powerful tools for decision making: Note-and-Vote and Magic Lenses.
These are straightforward methods for making good, opinionated, fast decisions alone or with a team. We have used them hundreds of times with startups and for our own internal decisions at Character Capital. They are based on our observations from work with 300+ teams, and on behavioral research about decision-making.
