aprildunford.com

Positioning vs Strategy vs Vision

Positioning defines how your product is the best in the world at providing some value that your best-fit customers care a lot about right now. It is firmly rooted in the present and describes why a specific type of customer should choose your product over any other alternative today. Positioning changes over time as we follow our strategy on the journey to the vision.

upstartsmedia.com

Flexport's Ryan Petersen On Tariff Refunds, AI Agents And How To Win Back Customers

“You have to remember that no one cares about your startup. I’m blessed that you’re asking me questions about my startup, and you seem to be interested in it, but in general, nobody cares about your startup. They care about things that are happening that are relevant in their world, and they’re only going to care about you to the extent that you are either providing perspective on that other thing, or are a good example of the thing.