Only write a press release for real news: launches, events, big partnerships, original research, awards, or crisis updates. Structure it like a news story with the key facts—Who, What, When, Where, Why—in the first 1–2 sentences. Avoid the 'look how great I am' trap; it's not an opinion piece or a blog.
If the idea doesn’t make sense in one line, it’s not ready. If it can’t survive without the shiny bits, it’s not strong enough. Larry’s work is a constant reminder: when the idea is clear, it lasts. A sharp thought can hold everything together.
3mo ago
Underscored — save the words that stop you in your tracks.
