Only write a press release for real news: launches, events, big partnerships, original research, awards, or crisis updates. Structure it like a news story with the key facts—Who, What, When, Where, Why—in the first 1–2 sentences. Avoid the 'look how great I am' trap; it's not an opinion piece or a blog.
“I told him to get as many copies as he can of Joe Brainard’s “I Remember.” It’s a slim book that consists of nothing but sentences that begin with the words “I remember.” They seem offhand and incredibly random: “I remember Dole pineapple rings on a bed of lettuce with cottage cheese on top and sometimes a cherry on top of that.” But they add up with incredible accumulative power..."
Writing is very old-fashioned, but I really don't mind that. When I write, I'm really thinking primarily of my generation, and the people older than me, and that I'm writing for them and taking this little thing to the grave. And when I think about younger people, I'm always delighted if they read me, but always quite surprised as well. I don't expect it, and I also don't expect the novel in this form to go on indefinitely.
3mo ago
Underscored — save the words that stop you in your tracks.
