Storytelling™ as practiced wants all of that emotional resonance without any of the vulnerability or transformation. The company is already great, has always been great, and just needs you to recognize its greatness. There’s no real conflict because conflict would mean admitting something was wrong. There’s no transformation because transformation would suggest the company wasn’t already perfect.
That’s not a story. It’s hagiography—saints’ lives written for the already converted. Audiences can smell it from a mile away.
