Audience capture is rapidly becoming the default approach of the largest companies in the world. So its potential for abuse must be a matter of concern for all of us. This would have been unthinkable a half century ago.

Ted Gioia

@underscored

audience-capturemediaattention-economy

Heroes are expected to be flawless. Villains are allowed to be human. Audiences may not always like them, but they remember them and connect with their flaws.

Polina Pompliano

@underscored

storytellingcharacter-developmentcreativity

To give a person an opinion you must first judge well whether that person is of the disposition to receive it or not. You must become close with them and earn their trust. Approaching subjects that are dear to them, seek the best way to speak and to be well understood.

Yamamoto Tsunetomo

@underscored

communicationrelationshipspersuasion