Attention always goes to what people don't see coming. The unexpected gets shared for free, remembered for months, and usually costs less than one week of ad spend.
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In music, we learn that being in harmony with the world doesn't mean everyone is singing the same note at the same time. It's about embracing the dissonance and following the heart to home. We learn that being in time with the world doesn't have to mean stepping into line.
TED
Josh argues that getting attention has actually become easier, but getting consumers to stick is harder than ever.
Josh Elman — The a16z Show
The who is the whole point about character animation. It is not what a character looks like, or indeed how it's drawn.
Chuck Jones — Fresh Air