It's why you have never seen Messi (Adidas) and Ronaldo (Nike) square off in a World Cup ad, despite it being the single most obvious creative idea in the sport.
one of the ironies of writing a book is that your publisher asks to you sharpen your Instagram skills so that you can sell it on a platform that is wildly post-literate and is the same time the home of many writers dancing as fast as they can to create attention for the product of all that sweat and toil.
