whyisthisinteresting

The Pizza Hut Classic Edition

What is most interesting to me is this isn't really a stunt, but something that cost some CapEx, and also likely required some serious crate digging into the archives. It's an interesting example of a brand leaning into some latent emotional equity, and not just turning it into a campaign, but doubling down with actual spending and immersion.

whyisthisinteresting

The Multi-Player World Cup Ad Edition

It's why you have never seen Messi (Adidas) and Ronaldo (Nike) square off in a World Cup ad, despite it being the single most obvious creative idea in the sport.

whyisthisinteresting

The Saturday Selection, Vol. 103

Before purchasing the dress, she was asked to sign a legal waiver acknowledging that the dress did not represent her current size.

whyisthisinteresting

The Monday Media Diet with Tom Junod

one of the ironies of writing a book is that your publisher asks to you sharpen your Instagram skills so that you can sell it on a platform that is wildly post-literate and is the same time the home of many writers dancing as fast as they can to create attention for the product of all that sweat and toil.

readtheprofile.com

The Profile: The companies gamifying truth & the parenting guru who built a massive business

A lot of brands mistake data for real insight. You don't learn about people or culture by reading research reports or by studying them afar.

whyisthisinteresting

The Casual Fridays Edition

A small island industry didn't just manufacture demand for a product, they manufactured an entire social norm.