underscored

@underscored

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The behavior that makes Jake and Logan hard to take seriously is the same behavior that has kept them at the center of everything. Over the past two decades, Jake and Logan built a social media empire in public, amassing a combined following of more than 150 million and becoming a case study in growing up in the attention economy.

Polina Pompliano
1w ago

The "6-7" meme was revelatory because of the immense gap between its symbolic payload — essentially nonexistent — and its cultural penetration. It worked like tracer dye running through our information ecosystem, revealing its functions and dysfunctions.

1mo ago

The quirky art culture, vibrant street scenes, and mosaic of small independent businesses that defined 2000s Japan are vanishing under the relentless assault of aging, economic stagnation, and social media.

1mo ago

There was a time — in the days when the internet was still a force for fun — when Chuck Norris jokes flooded our screens. It was the mid-2000s. Twitter and Facebook were not yet ascendant. We weren't yet glued to our phones.

1mo ago

Basically, spreading hate and divisiveness on social media is a form of entrepreneurship. As Eugene Wei has written, social media is all about getting social status. 10,000 followers on X may not sound like a media empire to rival CBS News, but for most people it's more attention than they would otherwise get in their entire life.

1mo ago

one of the ironies of writing a book is that your publisher asks to you sharpen your Instagram skills so that you can sell it on a platform that is wildly post-literate and is the same time the home of many writers dancing as fast as they can to create attention for the product of all that sweat and toil.

2mo ago

In a social media landscape where the difference between real and artificial has grown nearly imperceptible, the unmistakable humanity of real-time video is a refreshing draw.

2mo ago

Underscored — save the words that stop you in your tracks.

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