underscored

@underscored

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You print it out, blow it up massive on screen, look at every letterform and every bit of spacing, and make all these tiny changes that absolutely nobody is ever going to notice. But if you do it right, you make twenty or thirty or fifty of those tiny changes, and then you put the original next to the final version and the original suddenly looks terrible. The final one just feels inevitable.

— Colin Nagy
2w ago
whyisthisinteresting
The Intention Edition

The state everyone is chasing only arrives when a hundred small decisions about bodies, sound, sightlines, queues and toilets have been considered. Hotels call this invisible service. Clubs learn it faster, because a bad decision shows up faster.

3w ago
whyisthisinteresting
The Fishtail Parka Edition

In the decades after the war, surplus U.S. military gear flooded Japanese markets, and a generation grew up with an almost archaeological fascination with the objects themselves: the stitching, the hardware, the fabric weight, the precise shade of olive drab. What emerged was a cottage industry of reproduction specialists who approached American workwear and military garments the way a watchmaker approaches a complicated movement, with complete seriousness, no shortcuts, and a conviction that the original was worth getting exactly right.

6mo ago

Underscored — save the words that stop you in your tracks.

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