FIFA sold a crypto token that gave buyers the "Right To Buy" a FIFA ticket. This was separate from the ticket price itself. Many users bought the token (jesus, what a grift) only to later see the marked up price and declined their "right to buy". They didn't receive a refund. FIFA likely made "tens of millions of dollars" from the scheme.
Yan and his tiny team of 11 built Hyperliquid into one of the most profitable startups per employee in the world — rejecting venture capital, refusing to pay insiders, and distributing billions of dollars worth of tokens directly to users instead.