underscored

@underscored

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The founder left tech to study chocolate-making traditions in France, started making his own chocolate in his garage 16 years ago, and became one of the best-known small-batch chocolate makers in the U.S. Unlike most chocolate, it's made from just two ingredients: cocoa beans and organic cane sugar.

— Lenny Rachitsky
1d ago

Creators need to understand the craft before they can delegate it. Brooke could teach Claude to edit in her style because she already knew what a good cut sounded like, where a zoom should land, and why the timing mattered. AI amplifies that judgment, but it does not replace the experience required to develop it.

2w ago

You print it out, blow it up massive on screen, look at every letterform and every bit of spacing, and make all these tiny changes that absolutely nobody is ever going to notice. But if you do it right, you make twenty or thirty or fifty of those tiny changes, and then you put the original next to the final version and the original suddenly looks terrible. The final one just feels inevitable.

2w ago

Designing non-deterministic systems requires a different relationship with craft. Alex has spent his career controlling exactly how interfaces appeared, but Muse looks different for every person and cannot guarantee pixel-perfect outputs. Learning to judge the results by usefulness rather than visual precision has been one of the most liberating shifts in his career.

3w ago

We are all apprentices in a craft where no one ever becomes a master. The thing is to keep working, to go on making things, to let the making itself teach you what you need to know.

3w ago

Give your readers as much information as possible as soon as possible. To hell with suspense. Readers should have such complete understanding of what is going on, where and why, that they could finish the story themselves, should cockroaches eat the last few pages.

2mo ago

An American engineering student spent months visiting the heads of German factories ("the masters") to understand how they think.

2mo ago

We are all of us the worse for too much liberty, and the better for a master hand — not from without, but from the discipline we impose upon ourselves when we understand what the work demands.

3mo ago

The moment a man begins to talk about technique, that's proof that he is fresh out of ideas.

3mo ago

We are all apprentices in a craft where no one ever becomes a master. The moment you think you have mastered something, you have merely learned enough to see how far you have yet to go.

3mo ago

The physician can bury his mistakes, but the architect can only advise his client to plant vines.

3mo ago

I asked him how he's able to do that in front of everyone last night. He said really such an enchanting thing. Instead of sitting there and trying to tell someone else, 'No, no, it goes like this. No, no, do it like this,' you just do it yourself and then you know the way the song goes. You know what the drum part's supposed to be, what kind of groove you want. You're just beating yourself up to get it right.

4mo ago

I want to feel what it feels like to make that song go. I think that's taught me to recognize when a song of my own feels right.

8mo ago

Underscored — save the words that stop you in your tracks.

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