Robin Saxby put out a goal to make the ARM ISA the global standard for CPUs. And if you go back to early 1990s, there were a lot of CPUs out there and also there was not an IP business, there really wasn't a very good fabless semiconductor model, and there was not a very good set of tools to develop SoCs. So in some ways, and this is what I love about the company, it was a bit of a crazy idea because you didn't really have all the things in place necessary to go off and do that.
