underscored

@underscored

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The best way to think about the future is not by extrapolating trends, but by asking what must be true about the future, and then working backward. Most people get this backwards—they assume the future will be like the past, just more so.

Jeff Bezos, Amazon Shareholder Letters (2011)
3w ago

The best time to repair the roof is when the sun is shining. Once it starts raining, it's too late. Most people wait until there's a crisis, but the best businesses invest in capabilities and relationships before they desperately need them.

1mo ago

Underscored — save the words that stop you in your tracks.

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