underscored

@underscored

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Humans are mammals and always pay closest attention when others invade their space. At that juncture you will have everyone intensely focused on your presence and totally aware of everything you say—so you only do this at the most significant moment or moments in your talk.

— Ted Gioia
4d ago

'There were certain things that are not true,' Arnold explained about Pumping Iron. 'And that's why we never called it a documentary, we called it always a docu-drama because certain things were created in order to make it more interesting because it was very clear to us that the only way we could raise the money for the movie was by making it more dramatic. So therefore, let's create some drama, some conflict. Let's create a villain. Let's create a hero. Let's create the guy that has the psychological power over people.'

2w ago

We like to believe that we form our opinions by gathering evidence, weighing facts, and arriving at reasonable conclusions. Be for real. No we do not. Here's how it actually goes: We form an emotional impression first, then we build a belief around it, and then we go looking for facts that support it.

2w ago

It's always strategic ambiguity, seductive information gaps and negging; a pickup artist's approach to corporate comms.

2w ago

The human race is governed by its imagination. A leader is a dealer in hope.

3w ago

The good lawyer is not the man who has an eye to every side and angle of contingency, and qualifies all his qualifications, but who throws himself on your part so heartily, that he can get you out of a scrape.

1mo ago

Starting a company is a life-altering pursuit with a famously high failure rate. Whatever reason sent you down that path, it was once compelling enough to rearrange your whole life around and recruit others to do the same. Founder communications work because people care about and root for other humans, not entities or widgets.

2mo ago

The demand that I must not think what I think has never, in the whole of history, made a man think differently. It has only made him pretend to.

2mo ago

The human mind is not, as philosophers would have you think, a debater, but a dreamer. The function of the intellect is not to distinguish truth from falsehood, but to make whichever it chooses more vivid and persuasive than it could otherwise be.

2mo ago

Audience capture is rapidly becoming the default approach of the largest companies in the world. So its potential for abuse must be a matter of concern for all of us. This would have been unthinkable a half century ago.

3mo ago

To give a person an opinion you must first judge well whether that person is of the disposition to receive it or not. You must become close with them and earn their trust. Approaching subjects that are dear to them, seek the best way to speak and to be well understood.

3mo ago

Our experiment involves 1,500 participants in 30 decision environments spanning core domains in economics and the social sciences…[W]e find that AI advice depolarizes choices on average, moving participants away from their initial leanings. This depolarization arises despite the LLM being measurably sycophantic: it disproportionately offers considerations that support users' initial leanings and uses agreeable and flattering language.

4mo ago

We accept the verdict of the past until the need of the present voices a demand to the contrary. But when a considerable number of people shall say they do not believe in the verdict of the past, we have reached a time of change.

5mo ago

The paradox of teaching is that to teach it well you have to want to do something else. Any man who takes teaching seriously has always to resist the temptation to prophesy and to preach.

5mo ago

Even if you think you have no interest in those topics, it's hard not to be drawn in by Em's super smart writing and analysis, which regularly broadens out to examine wider cultural and societal issues.

5mo ago

Judges check page length before reading a word. • Long brief? We read faster and with less attention. • Short brief? We slow down and pay closer attention. Brevity signals confidence.

5mo ago

My friends, being my friends, invariably champion the necessity of objects piling up in my yard.

6mo ago

She wants to identify how he chooses and places words with the intention of producing material effects on the reader's body. How, exactly, does he make hearts beat faster, stomachs lurch and palms prickle with sweat?

6mo ago

The mind is so rarely modified by facts; it is modified by feeling, and feeling is modified by art.

7mo ago

The mind is so rarely modified by facts; it is modified by feeling, and feeling comes from the association of ideas.

7mo ago

Federal immigration enforcement agents usually won't talk to the media—but they will talk to independent journalist Karl Loftus.

7mo ago

The best way to get what you want is to deserve what you want. It's as simple as that. You deserve to get what you want if you can argue for it.

8mo ago

Underscored — save the words that stop you in your tracks.

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