There are a million little details that made Bezos' plan work, all of which, and the connections between them, were taken into consideration. Get to scale category-by-category, starting with the ones best suited to the internet, build an unmatched distribution and logistics network, drive down prices and delivery times, get more scale, grow the distribution network, drive down prices, make the "divinely discontent" customers discontent with anything slower or more expensive than what they'd come to expect with Amazon, get them hooked on Prime, paying a subscription and ordering more, keep pressing the advantage, grow FCF per share.
