The biggest risk of all is not taking one. Growth and comfort do not coexist. Every time I see a company protecting its core business rather than cannibalizing it, I know a competitor will do it for them—and far less gently.
Musk companies at their best don't win the game; they change the rules through scale, such that billionaires buy economy cars because they actually drive themselves (with supervision), and airlines transform the consumer experience on their own dime.
So far, AI is replacing tasks, not jobs. Alex Imas and Soumitra Shukla have written that as long as there are a few things that only humans can do, this pattern can be expected to hold.
