When a Wildberries warehouse burns, thousands of sellers lose inventory and take to the internet to complain, while the company — debt-laden and with razor-thin margins — threatens to further collapse Russia's economy. This concentration of value is now a feature of modern commerce. It is also not a vulnerability unique to Russia.
The worst websites often belong to the best manufacturers. Heritage brands that have been making quality products for decades frequently have terrible websites that are hard to navigate. This puts them at a disadvantage compared with Amazon or well-funded DTC brands. AI levels the playing field by making it just as easy to shop from a 100-year-old manufacturer with a clunky website as from Amazon.
1mo ago
Underscored — save the words that stop you in your tracks.
