Overwhelmed theater apps and a scarcity mindset around exclusive big-screen formats for blockbusters like Dune: Part Three and The Odyssey have led to the 'concertification' of movies.
You need to be visible to be desirable. But not accessible enough so that too many people can buy your brand. The [Dream Equation] is a statistical model we've developed to explain the relationship between desirability and accessibility.
Humans fucking love scarce things. Always have. The more we win from abundance, the more we want to roll the winnings into scarce things. Scarce is special. If we are entering a period of untold abundance, expect a roaring bull market in Scarce Assets.
4mo ago
Underscored — save the words that stop you in your tracks.
