underscored

@underscored

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Tag:scarcityClear

You need to be visible to be desirable. But not accessible enough so that too many people can buy your brand. The [Dream Equation] is a statistical model we've developed to explain the relationship between desirability and accessibility.

Jean-Noël Kapferer
4w ago
notboring.co
Scarce Assets

Humans fucking love scarce things. Always have. The more we win from abundance, the more we want to roll the winnings into scarce things. Scarce is special. If we are entering a period of untold abundance, expect a roaring bull market in Scarce Assets.

1mo ago

Underscored — save the words that stop you in your tracks.

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