One of my hangups in terms of advertising is that I take my ethics super seriously, and ultimately, if a company is helping pay the bills, it's hard to be truly objective about them. What I realized, however, is that it's hard for me to be objective about Stripe anyway. I wanted to be a professional blogger long before I started Stratechery; however, I thought I had missed my chance, particularly as it became clear that advertising was not a long term business model for a one-person site.
