underscored

@underscored

2 clips · 1 follower

Follow
Tag:research-processClear
whyisthisinteresting
The Shoe Leather Edition

Pierre says he looks for an "ice cube melting": a business where "the deterioration has already started" but the numbers haven't caught up. He listens to his wife and her friends, quizzes former executives and buyers, commissions surveys and visits shops. He doesn't mistake an anecdote for proof; he looks for the same story in different places.

— Alfred Tong
1w ago

The experts at the Toronto Zoo didn't have any information. A group of master gardeners said they weren't aware of a swell of rabbit-related complaints. The conservation group Ontario Nature weren't any help, suggesting I "could do an online search to see if any information is available," as if I hadn't spent the previous week googling every single permutation of rabbits + Toronto + population increase.

5mo ago

Underscored — save the words that stop you in your tracks.

Start saving quotes →