Seventeen years ago, Elizabeth Stein started making muffin mix in her Upper West Side kitchen for a handful of nutrition clients. She had no business plan, bootstrapped, and waited years to take outside money. Last month, she sold Purely Elizabeth to Ferrero for an estimated $850 million while also remaining CEO.
The DC Office of Tax and Revenue later tells me it has no record of Fusion Swirl LLC, the company named on my receipt. . . . I also look up the Virginia license plate of the shiny blue truck for traffic violations. Since last October, it has racked up 27 tickets totaling $2,842, mostly for illegal parking and not displaying a front license plate.
2mo ago
Underscored — save the words that stop you in your tracks.
