The behavior that makes Jake and Logan hard to take seriously is the same behavior that has kept them at the center of everything. Over the past two decades, Jake and Logan built a social media empire in public, amassing a combined following of more than 150 million and becoming a case study in growing up in the attention economy.
The paradox of Jason Lee—to me, The Enemy, at least—is that he is a celebrity who openly invites fans to come hang out with him on a regular basis, but who also has historically remained a notably private person.