Surprisingly, PMs now use Protodash just as much as designers, fundamentally changing how Stripe approaches prototyping, design reviews, and engineering handoffs.
The chatbot interface appeared to be the obstacle, not the work. And once a conversation got messy, it stayed messy. The AI, optimized to be helpful, just mirrored back whatever disorganized structure the user provided while the user, overwhelmed, didn't reorganize.
Activation energy is the real bottleneck, not coding speed. Steve hasn't started work in a text editor in months. Instead, work begins in Slack threads, Google Docs, or support tickets—the natural places where ideas emerge. By allowing engineers to kick off development with a single emoji reaction, Stripe lowered the friction between "good idea" and "code in production."
